AI-Powered Business and Technology Consulting That Drives Results
Lightray Solutions turns scattered data into executive dashboards, underperforming websites into lead engines, and marketing spend into measurable ROI — now with AI built into every engagement. Power BI, web, SEO, and CRM, unified under one roof.
Why Growing Companies Stall Between Data and Revenue
Without an integrated partner, your data, website, and marketing investments work against each other instead of together — and AI tools bolted on top only accelerate the mess.
Drowning in Spreadsheets
Monthly reports take 3 days to produce. Data lives in silos across 4+ systems. Leadership makes decisions on gut feel because data arrives too late to act on.
Website Generates Zero Leads
Your site looks dated, loads slowly on mobile, and visitors bounce without converting. You’re paying for traffic that leaves — and you don’t know why.
Can’t Measure Marketing ROI
You invest in SEO, ads, and content — but can’t track which channels drive qualified leads. Every vendor blames the other when results disappoint.
You don’t need another vendor. You need a partner who delivers results.
That’s exactly what we’ve done for 200+ companies over 20+ years.Four Disciplines. Now AI-Augmented.
Data analytics, web engineering, search marketing, and CRM — integrated into one growth strategy, with AI applied where it measurably shortens the path from question to decision.
Analyze
Interactive executive dashboards and Microsoft Fabric implementations that turn raw data into revenue-driving decisions.
- Power BI dashboard design
- Data integration & modeling
- Microsoft Fabric setup
- KPI tracking & reporting
Build
Conversion-optimized, mobile-responsive websites engineered specifically for B2B lead generation from day one.
- WordPress & Kadence builds
- Conversion-rate optimization
- SEO-ready architecture
- Performance optimization
Grow
Local SEO, technical SEO, and Google Ads strategies that put your business in front of ready-to-buy decision-makers.
- Local SEO dominance
- Technical SEO audits
- Content strategy
- Google Ads management
Optimize
CRM implementation, marketing automation, and workflow optimization that scale revenue without adding headcount.
- HubSpot & Salesforce setup
- Marketing automation
- Sales pipeline optimization
- Workflow automation
AI That Ships to Production — Not a Pilot That Dies in Committee
Most AI projects stall because nobody owns the data underneath them. We’ve spent 20 years fixing that layer first. That’s why our AI work actually makes it into daily operations.
AI-Augmented Analytics
Your dashboards stop being static reports and start answering questions. Ask “why did the Midwest miss target?” and get a real answer, sourced from your own data.
- Microsoft Copilot rollout across Power BI & Fabric
- Natural-language querying for non-technical staff
- Predictive forecasting & anomaly alerts
- Semantic models built so AI answers are actually correct
AI Agents & Automation
Agents that do the repetitive work your team resents — reading documents, qualifying leads, updating the CRM, chasing the follow-ups nobody has time for.
- Lead qualification & intelligent routing
- Document intake, extraction & classification
- CRM hygiene and enrichment on autopilot
- Human-in-the-loop approvals where stakes are high
Custom AI Builds
Assistants grounded in your knowledge base — not the open internet. They cite their sources and say “I don’t know” instead of inventing an answer.
- RAG systems over internal docs & SOPs
- Customer-facing chat with escalation paths
- Internal copilots for sales & support teams
- API integration with OpenAI, Anthropic & Azure
AI Strategy & Readiness
Before you spend a dollar on build: where AI will actually pay off in your business, what it costs, what could go wrong, and what your data needs first.
- AI readiness & data-maturity assessment
- Prioritized use-case roadmap with ROI modeling
- Governance, policy & acceptable-use frameworks
- Executive and staff enablement training
Not sure where AI fits your business yet?
Start with a 2-week AI Readiness Sprint — fixed fee, and you keep the roadmap either way.You Won’t Get Handed Off to Junior Staff.
At most consulting firms, the senior person who sold you shows up for the kickoff — then you get handed to a team of juniors learning on your dime. That’s not how we work.
When you hire Lightray Solutions, you work directly with Edward Pinela, MBA — a principal consultant with 20+ years of experience across Power BI, web development, SEO, and CRM systems. Edward architects every engagement personally, stays involved through delivery, and answers his own phone.
Read Edward’s Full Bio“Mid-market companies deserve senior-level expertise without paying enterprise-agency prices. That’s the gap Lightray fills.”
Simple. Transparent. Proven.
No black-box processes. No endless discovery phases. A straightforward three-step approach designed to deliver measurable results fast.
Discovery Call
Free 30-minute strategy session where we assess your data landscape, website, marketing — and where AI would genuinely pay off versus where it's hype.
Free · No ObligationCustom Roadmap
You receive a tailored plan with clear deliverables, realistic timelines, and expected ROI. You approve every detail before we start.
Fixed Scope · Clear PricingMeasurable Results
We execute, measure, and optimize. You get dashboards, regular check-ins, and full visibility — so you always know the impact.
Data-Driven · TransparentWhat Clients Say About Working With Edward
“Amazing! Lightray Solutions built us a Power BI dashboard based on my busy restaurant’s quickbooks data that allows me to see my entire business on a daily basis which has been a game-changer! Excellent communication and service!”
— Quinn R., Google review
“Lightray Solutions redesigned my website quickly and efficiently. They completed numerous revisions without any complaints and did everything I asked for. I highly recommend them.”
— Steven N., Google review
“…we began working together and have officially launched a second website with them because of how easy it was for the first time around. Great communication, beautiful work, and seamless transition from a simple idea with a few points to a full professionally made website…”
— Nikki Y., Google review
“Great firm, they understood our company needs really quickly… their approach was very hands on…”
— Jean-Michel C., Google review
Choose the Path That Fits Your Business
Transparent pricing. Productized packages. No surprise invoices. Whether you need just a website, full local SEO domination, senior Power BI help, or a custom AI and strategy engagement — there’s a clear path in.
Web Design Packages
- Custom WordPress builds, 3–55 pages
- Unlimited revisions, 100% ownership
- Mobile-responsive, fast-loading
- SEO-ready architecture baked in
- Don’t like your site? You get your money back
Local Authority Package
- 8-page custom website included
- Google Business Profile domination
- 10 target keywords + local SEO
- Weekly GMB posts + review system
- 50+ directory citations + reporting
Power BI Flex Support
- 20 / 40 / 80 hour prepaid blocks
- Hours never expire — use at your pace
- Edward Pinela, MBA leads every engagement
- Dashboards, DAX, data modeling
- Not a fit in the first 4 hours? Money back
Custom & AI Engagements
- Business Intelligence strategy
- Microsoft Fabric implementation
- AI readiness & roadmap
- Custom AI agents & assistants
- CRM & marketing automation
- Azure & Microsoft 365 projects
Exploring AI? The 2-week AI Readiness Sprint is a fixed-fee entry point — assessment, prioritized use cases, and an ROI-modeled roadmap you keep whether or not you build with us. See AI Readiness Sprint
Not sure which path fits? Book a free 30-minute strategy call with Edward Pinela, MBA — we’ll listen to your situation and point you to the right option. Schedule now
Common Questions, Answered Straight
Everything you need to know before partnering with us — including the AI questions everyone’s asking right now.
Still have questions?
We’re happy to answer anything on a quick call — no commitment required.
Book 15-Min Q&A CallReady for a Partner That Actually Delivers?
Book a free 30-minute strategy call with Edward Pinela, MBA — our principal consultant with 20+ years of experience. No obligation, no sales pitch — just an honest conversation about your challenges.